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Ellis MotionTM
Grid of four frames showing one product in four visual treatments

Service

Creative Variations

Additional creative directions, campaign adaptations, hooks, and revised edits that help brands maintain fresh advertising content.

Keep the campaign. Refresh the creative.

Advertising fatigues quickly. Creative variations extend a successful concept with new hooks, alternative openings, different visual angles, and adapted messaging, without starting from zero.

We separate genuinely new creatives from simple format adaptations, so it is always clear what counts toward your plan.

What you receive

  • New opening hooks and alternative edits
  • Alternate visual directions on an approved concept
  • Messaging and offer variations
  • Format adaptations for additional placements

Well suited to

  • Combating ad fatigue
  • Testing messages and openings
  • Seasonal offers
  • Expanding to new placements
Grid of four frames showing one product in four visual treatments

Visual direction

A grid of four frames shows the same product in four different visual treatments — warm, cool, editorial, minimal — changing in sequence.

Camera
Static, symmetrical composition.
Lighting
Each frame lit to its own treatment.
Materials
Product on four different surfaces.
Palette
Ivory, greige, cognac, charcoal.

Selected visuals.

See more
  • Coat caught mid-movement against a sunlit concrete wall

    Made to Move

    Fashion Commercial · Fashion

  • Dumbbell in a shaft of light with chalk dust in the air

    The Momentum Edit

    Fitness Product Film · Wellness

  • Haircare bottle in warm backlight with flowing silk behind it

    Every Strand

    Haircare Campaign · Beauty

Industries we bring this to

Pricing

Plans for 1, 3 or 6 months, with better rates for longer terms. Talk to us for your price.

Work outside the plan structure, such as still-image sets, longer films or one-off productions, can be scoped as a custom proposal.

Let's create something worth watching.

Explore our creative plans or speak with our team about your next campaign.

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